Subbu Iyer serves as vice president of products in the Application Lifecycle Management group, which is part of HP Software and Solutions’ Business Technology Optimization (BTO) unit. Subbu is responsible for product management and marketing activities for the company’s application lifecycle management solutions and integrations across product lines.

Prior to joining HP, Subbu was VP of Marketing and Business Development at OpenClovis, where he was responsible for worldwide product strategy, marketing and global partnerships. Previously, Subbu was a successful technology entrepreneur and also held marketing, sales and technical leadership positions at VERITAS Software, Oracle, and several startups in the software industry.

Subbu holds an MBA from the Kellogg School of Management at Northwestern University.