Conference Plenary at STeP-IN SUMMIT 2012 (February 2012)
Laurent Gaudy, VP Partners & Alliance, Neotys
Globalisation generates an increasingly open and dynamic market where customers are confronted with a plethora of offers. The choices companies make will determine their future : success, survival or demise. Which criteria are going to dictate these fundamental decisions? The dilemma lies somewhere between the legitimate will to avoid unnecessary risks and the desire to resist falling back on what is already known. The first option is a sure recipe to miss opportunities to innovate, but innovation must be tested to be trusted. Neotys believes that performance testing is a constitutive element of trust as it offers leaders of the digital economy a totally dependable method of testing and generating trust.